511 Racing Team

brand identity, commercial

511 Racing Team, video presentation and various media coverage of the season 2022 (WEC and CIV)

During motorsport season 2022 we followed newborn team 511 Racing Team in CIV and WEC international championship. 511 is a motorsport team where all key figures are female: riders, coach, team manager, mechanics, telemetry and doctor are all female. And they ride and fight not only in Women’s European Cup (WEC) where all competitors are women but also in Campionato Italiano Velocità (CIV) where all the other competitors are men.

We end up at 2nd place in WEC which is an excellent result for a rookie team.

We took care of the communication for web, social and every bit of image or video that covered the team job. You can easily find them on Facebook, Instagram and on their website and on various motorsport’s webzines. Moltimedia designed 511 logo as well as all the graphics on the hull of the bikes, the motorhome and hospitality. And all the graphics that came along with the videos.

Year: 2022
Client: 511 Racing Team
Agency: Moltimedia srl
Copywriter: Ezio Foresti
Coordinator: Elena Saita
Graphics: Paolo Ubiali
Social: Matteo Postini
Director/Animation: Gigi Tufano
Camera Operator: Raffale Parma
DoP: Giuseppe Cella

Category brand identity, commercial


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